# The Lead Venture

> The Lead Venture installs the Booked Solid System for contractors and home service businesses: a website, local SEO, missed-call text-back, automated reviews, follow-up and campaigns that help them get found, answer every lead, book the job, get the review and bring past customers back. Based in Toledo, OH.

## About
- Legal name: Jonathan Blake LLC DBA The Lead Venture
- Founders: Jonathan Blake and Tye Norden, co-authors of the book Booked Solid
- Based in: Toledo, OH (service-area business; serves the Midwest and clients in other states)
- Phone: +1 (419) 548-5543
- Email: mail@theleadventure.com
- Serves: Toledo, OH; Canton, OH; Akron, OH; Cleveland, OH; Youngstown, OH; Ohio; Michigan; United States

## Pricing (Booked Solid System)
- Growth: $97/month. Free website build with hosting, missed-call text-back, 5-star review system, business mobile app, local SEO, preferred vendor listing in our 7-directory network, starting with Home Pros Ohio ($1,200/year value).
- Full Suite: $297/month (most popular). Everything in Growth plus done-for-you content, newsletter follow-up, appointment reminders, 3-Click Ad System, sales scripts and coaching, priority support.
- Both include a copy of the Booked Solid book and no long-term contract.
- Try before you buy: nothing is charged until the system is live (about 10 days after sign-up).
- Timing: backend system live in 3 days, first review or re-marketing campaign the same week, custom website live in 7 to 10 days.
- Exclusivity: no clients in the same trade within 30 miles of each other; 10 new clients a month.
- Billing: monthly, quarterly (save 5%), every 6 months (save 10%) or annually (2 months free). Monthly billing has a one-time $1,000 setup fee, waived on quarterly or longer.
- How the system works (Foundation, Get Trusted, Get Booked): https://theleadventure.com/booked-solid-system
- Details: https://theleadventure.com/pricing

## Products
- [Modern Website](https://theleadventure.com/products/website): Your website is the front door of the Booked Solid System.
- [Business Mobile App](https://theleadventure.com/products/mobile-app): The mobile app is how the Booked Solid System travels with you.
- [5-Star Review System](https://theleadventure.com/products/reviews): Reviews are the trust layer of the Booked Solid System.
- [Missed Call Text-Back](https://theleadventure.com/products/missed-call-text-back): Missed-call text-back is the safety net of the Booked Solid System.
- [Local SEO](https://theleadventure.com/products/local-seo): Local SEO is how the Booked Solid System gets you found without paying for every click.
- [Revenue Campaigns](https://theleadventure.com/products/rev-gen-campaigns): Revenue campaigns are the part of the Booked Solid System that makes money from customers you already have.
- [3-Click Ad System](https://theleadventure.com/products/3-click-ad-system): The 3-Click Ad System is the accelerator of the Booked Solid System.

## Free tools
- [Revenue Leak Finder](https://theleadventure.com/resources/revenue-leak-calculator)
- [Review Gap Calculator](https://theleadventure.com/resources/review-gap-calculator)
- [12 Pack ROI Calculator and neighborhood playbook](https://theleadventure.com/12-pack-calculator)
- [Weekly KPI Scorecard for home service businesses](https://theleadventure.com/weekly-scorecard)
- [Growth Score Assessment](https://theleadventure.com/resources/assessments)
- [Revenue Recovery Calculators](https://theleadventure.com/resources)
- [Midwest Roof Calculators](https://midwestroofingcalculators.com/)
- [Home Pros Ohio directory](https://homeprosohio.com)

## Case studies
- [Midwest Roof Calculators: 25+ Free Roofing and Exterior Tools Built for Ohio and Michigan](https://theleadventure.com/proof/midwest-roof-calculators-case-study): We built MidwestRoofingCalculators.com, a free site with 25+ calculators and resources that help Ohio and Michigan homeowners, commercial owners and HOAs estimate roof and exterior costs, compare quotes and get an inspection.
- [$520,502 From Inbound Leads in 2025, $513,271 From April to August 2026, and the Pursuit of Elite Award](https://theleadventure.com/proof/sales-record-case-study): Co-founder Jonathan closed $520,502 from inbound leads and past customers for Integrity Lawn & Landcare in 2025 (no insurance work, enhancements or snow), brought in $513,271 from inbound leads from April to August 2026, including $224,580 sold in May at a 60% close rate, and won Integrity Home Exteriors' 2025 Pursuit of Elite Award.
- [576 Door-Knocking Leads at a 26% Contact Rate: Tye Norden on the Doors](https://theleadventure.com/proof/door-knocking-case-study): From February 2024 to March 2025, co-founder Tye Norden generated 576 door-knocking leads for residential home exteriors at a 26% contact rate, with a 30%+ average close rate and no insurance work.
- [$111,803 Sold in September: Lawn Maintenance and Hardscape Sales at a 61% Close Rate](https://theleadventure.com/proof/lawn-hardscape-sales-case-study): Selling lawn maintenance and hardscaping for a Toledo-area company, we closed $111,803 in estimates in September 2026, with a 61% close rate for the month and 85% for the week.
- [$176,346 in Self-Generated Revenue for Integrity Lawn & Landcare This Year](https://theleadventure.com/proof/integrity-lawn-self-gen-case-study): No leads handed to us: just self-generated opportunities. This year we've won $176,346 in work across 28 jobs for Integrity Lawn & Landcare: lawn programs, mulch, grading, fertilization and more.
- [Tough Knuckles Automotive: A New Auto Shop Launched on the Booked Solid System](https://theleadventure.com/proof/tough-knuckles-case-study): A family-owned auto repair and electrical shop newly open in Holland, Ohio got a custom website with service and service-area pages, free tools, and a request-service form with compliant text opt-in, all running on the Booked Solid System.
- [Beachfront Haven: A Direct-Booking Website for a Fort Myers Beach Vacation Condo](https://theleadventure.com/proof/beachfront-haven-case-study): We built Beachfront Haven a website and the system behind it to rank on Google and win more direct bookings for its Gulf-front condo on Fort Myers Beach, without depending only on the big rental platforms.
- [Integrity Home Exteriors: A Self-Generated Appointment That Sold a $17K Roof, Plus a Backlink From Their Marketing Director](https://theleadventure.com/proof/integrity-self-gen-case-study): We set our own appointment for Integrity Home Exteriors, ran the inspection alongside their specialist, and helped close a $17,000 roof. Their marketing director then linked to our roofing calculators from their blog.
- [Glass City Hauling & Moving: A New Website With an Instant Online Quote Calculator](https://theleadventure.com/proof/glass-city-hauling-website-case-study): A new website for a Toledo junk removal, hauling and moving company, with an interactive 4-step quote calculator, 12 service pages, location pages and a sticky Call/Quote bar on mobile.
- [Integrity Lawn & Landcare: Two VSL Funnels and Videos We Produced, for Homeowners and Commercial](https://theleadventure.com/proof/integrity-lawn-vsl-case-study): We built two video sales letter (VSL) funnels for Integrity Lawn & Landcare, one for homeowners and one for commercial properties, and produced the videos behind them to create more demand.
- [Spa Pro Toledo: A 45-Day Website and Google Profile Build Pulling 5,320 Search Impressions a Month](https://theleadventure.com/proof/spa-pro-toledo-case-study): In 45 days we built Spa Pro Toledo a new website and a fully optimized Google Business Profile, got them on Bing and the citation sites, and set up missed-call text-back and AI follow-up. In the last 28 days, Google showed them in search 5,320 times.
- [Home Pros Ohio 2026 Redesign: 1,956 Local Pros Across 63 Cities, With More Tools for Homeowners and Contractors](https://theleadventure.com/proof/home-pros-ohio-2026-case-study): We redesigned HomeProsOhio.com from the ground up. It now lists 1,956 local pros across 63 cities and 30+ trades, with free quote matching, clearly sourced ratings, verified listings and a Contractor Hub of free business tools.
- [Glass Cities Tree Service: A New Google Profile Reaching 1,145 Profile Views and Climbing](https://theleadventure.com/proof/glass-cities-tree-service-case-study): A tree service that's only been on Google a short time got a new website, an optimized Google Business Profile, social media content, review and reputation management and basic citations. Monthly profile interactions went from near zero to about 45.
- [OCD Precision Cleaning: From No Website to 2,070 Google Impressions in the First Weeks Live](https://theleadventure.com/proof/ocd-precision-cleaning-case-study): A cleaning company that opened in February 2026 had no website until August 8. In about six weeks with us they got a website, an optimized Google profile, citations, backlinks, reviews, NFC review cards and missed-call text-back, all in one system.
- [The Homefront Savings Card: A Shared EDDM Mailer That Puts 14 Local Businesses in Every Mailbox](https://theleadventure.com/proof/eddm-savings-card-case-study): We designed a shared Every Door Direct Mail (EDDM) savings card: 14 local businesses, one per trade, each with an offer, a call-to-book number and a scan-to-claim QR code, mailed to every home on the route.
- [262,570 Post Reach in 7 Days for a Consulting Client on Social Media](https://theleadventure.com/proof/social-media-reach-case-study): For a social media client in the consulting niche, 27 posts in one week reached 262,570 people and generated 393,540 impressions and 14,510 likes, with reach up 27% over the week before.
- [Dave Dempsey, Realtor: A 98-Speed Website With an Interactive Sales Map and a Full Calculator Library](https://theleadventure.com/proof/dave-dempsey-case-study): A custom-built site for a Northwest Ohio Realtor and licensed auctioneer, with an interactive map of 100 past sales, a library of buyer and seller calculators, and mobile PageSpeed scores of 98 / 100 / 100 / 100.
- [Lead Community Church: A New Logo and Marketing Assets for a Local Church](https://theleadventure.com/proof/church-branding-case-study): We helped a local church create its logo and marketing assets: a clean, modern cross-in-frame mark that works on signage, print and social media.
- [The Human, Mined: A 54-Page Site for a Substack Writer, With Interactive Assessments and Journal Pages](https://theleadventure.com/proof/human-mined-case-study): We built a 54-page home for a Substack creator's essays, with interactive self-assessments, journal pages, shareable quote cards and email signup that syncs with Substack.
- [A Perfect 100 Mobile Performance Score on a Custom Astro Build](https://theleadventure.com/proof/pagespeed-case-study): Our custom-built Astro site scored 100 for Performance and 100 for SEO on Google PageSpeed Insights, measured on mobile, the hardest test.
- [5 Years of Marketing for Quarry Ridge Golf Center — From Quiet Social Presence to a Full Marketing Engine](https://theleadventure.com/proof/quarry-ridge-case-study): From quiet social presence to a full marketing engine: 62,645 Google profile views and 8,503 customer interactions heading into the 2026 season, plus 1,200+ followers and 100+ new reviews.
- [Roof Repair or Rip-Off? — A Printed Homeowner's Workbook That Builds Trust Before the Estimate](https://theleadventure.com/proof/authority-book-case-study): We wrote, designed and printed a real book: Roof Repair or Rip-Off? The Midwest Homeowner's Workbook for Smarter Roofing Decisions. It turns every roof inspection into an authority moment and a repeatable PR hook.
- [From a 62 to a 98 — A Squarespace Rebuild That Actually Performs](https://theleadventure.com/proof/case-study): See how moving a local service business off Squarespace and onto a dedicated performance platform resulted in a massive speed and SEO boost.
- [One Month In — Real Local SEO Results for a Home Service Business](https://theleadventure.com/proof/seo-case-study): See how optimizing a Google Business Profile and implementing a local marketing push increased calls by 208% in just 30 days.
- [48 to 156 Reviews in Under 120 Days for a 16-Year-Old Home Remodeling Business](https://theleadventure.com/proof/reputation-case-study): See how optimizing a Google Business Profile and implementing a review system resulted in massive review growth for an established remodeling business.
- [Website Rebuild + Basic SEO — 45-Day Results](https://theleadventure.com/proof/website-rebuild-case-study): See what happens when you rebuild a website and fix basic SEO without any reputation overhaul or ad spend.
- [Bringing a Landscaping Business Into Bing Search — 6-Month Results](https://theleadventure.com/proof/bing-case-study): See how adding a landscaping business to Bing Webmaster Tools drove a 7.47% CTR and 1.2K impressions in 6 months.
- [Website Redesign + Foundational Local SEO for an 8-Year Ohio Home Service Business](https://theleadventure.com/proof/foundational-seo-case-study): See how claiming a Google Business Profile, fixing NAP, and adding tracking boosted traffic by over 30% in just one week.
- [Reactivation Campaigns — Turning a Cold List Into $18K+ in Revenue](https://theleadventure.com/proof/reactivation-case-study): See how we turned a list of 1,200 cold contacts into $18,000+ in revenue using a strategic reactivation campaign.
- [Review + Referral Reactivation System](https://theleadventure.com/proof/review-referral-case-study): See how we consistently capture 10 to 20% of a business's past customer list into new 5-star reviews and referrals.
- [Getting a Business A2P and Toll-Free Approved After 4 Rejections](https://theleadventure.com/proof/a2p-case-study): See how we fixed compliance gaps and successfully registered a business for SMS sending after four previous rejections.
- [Invisible to Google — Why 'It's Just a Website' Almost Cost This Business Everything](https://theleadventure.com/proof/invisible-case-study): A business reached out with zero calls from Google. We found their site wasn't indexed at all, and fixed it.
- [HomeProsOhio.com — Building a Local Directory That Actually Gets Contractors Seen](https://theleadventure.com/proof/directory-case-study): How we built a dedicated platform to help local service businesses compete against national lead-gen giants.
- [Glass City Hauling — From No Website to Ranking on Google](https://theleadventure.com/proof/glass-city-case-study): How we took a moving and junk removal business from zero online presence to 42 indexed pages and active search visibility.
- [Cutting Lead Response Time from 8+ Hours to Under 30 Seconds](https://theleadventure.com/proof/speed-to-lead-case-study): How automated speed-to-lead systems transformed lead follow-up and captured more demand.
- [$176,346 in New Commercial Lawn Contracts Through Cold Outreach](https://theleadventure.com/proof/cold-outreach-case-study): A 10-week outreach campaign Jonathan ran in person, visiting 250+ apartment complexes, brought a landscaping company 26 new commercial properties, signed April to August 2026: $176,346 in lawn maintenance, with snow contracts for the coming winter estimated at $200K+ and enhancement work on top.

## Blog
- [Are Angi Leads Worth It? The Real Cost per Job for Contractors](https://theleadventure.com/blog/are-angi-leads-worth-it): What Angi leads reportedly cost in 2026, why shared leads change the math, how to calculate your real cost per booked job, and what to build instead of renting leads.
- [Database Reactivation: 5 Text Campaigns That Fill a Slow Week](https://theleadventure.com/blog/database-reactivation-campaign-texts): How contractors turn old leads and past customers into booked jobs with short reactivation texts, including five campaigns you can copy and the consent rules to follow.
- [Email Marketing for Contractors: What to Send, How Often, and the Rules](https://theleadventure.com/blog/email-marketing-for-contractors): A simple email marketing plan for home service businesses: who to email, five emails worth sending, how often to send, and the CAN-SPAM and Gmail rules that keep you out of trouble and out of spam.
- [Facebook Ads for Contractors: What Works, What Doesn't, and the Housing Rules](https://theleadventure.com/blog/facebook-ads-for-contractors): When Facebook and Instagram ads make sense for home service businesses, how to get better leads from lead forms, what Meta's housing ad rules mean for your targeting, and a simple campaign to start with.
- [Google Local Services Ads for Contractors: Cost, Ranking and Is It Worth It?](https://theleadventure.com/blog/google-local-services-ads-for-contractors): How Google Local Services Ads work for contractors, what a lead reportedly costs, how Google ranks LSA profiles, what changed with the Google Verified badge, and how to tell if they're worth it for you.
- [Google Review Request Text Templates for Contractors (Copy, Paste, Send)](https://theleadventure.com/blog/google-review-request-text-templates): Word-for-word review request texts for contractors: right after the job, the next-day follow-up, big jobs and emails, plus the rules that keep your reviews from getting removed.
- [How Much Should a Contractor Spend on Marketing? A Simple Budget by Revenue](https://theleadventure.com/blog/how-much-should-a-contractor-spend-on-marketing): A plain-English way to set your marketing budget as a contractor: the percent-of-revenue rule, the cost-per-job check that matters more, and where the money should go first.
- [How to Follow Up After an Estimate: Texts and Emails That Close](https://theleadventure.com/blog/how-to-follow-up-after-an-estimate): A day-by-day follow-up schedule for contractors, with word-for-word texts, emails and a voicemail script for every touch after you send an estimate.
- [How to Get More Referrals as a Contractor (Without Feeling Pushy)](https://theleadventure.com/blog/how-to-get-more-referrals-contractor): When and how to ask for referrals, the exact words to use, how to set up a simple referral reward, and how to stay top of mind so past customers keep sending you jobs.
- [How to Price a Job as a Contractor (and Win More Estimates Without Discounting)](https://theleadventure.com/blog/how-to-price-a-job-contractor): How contractors can price jobs for profit, the markup vs. margin mistake that costs thousands, why good-better-best options win more estimates, and how to present a price without flinching.
- [How to Rank Higher in Google Maps: What Actually Moves Contractors Up](https://theleadventure.com/blog/how-to-rank-higher-in-google-maps): Google ranks local businesses on relevance, distance and prominence. Here's what each one means for a contractor, what you can control, and a monthly routine to climb the map results.
- [How to Write a Contractor Estimate That Closes (With a Checklist)](https://theleadventure.com/blog/how-to-write-a-contractor-estimate): What to include in a contractor estimate so homeowners say yes: a clear scope, options, photos, warranty, timeline and payment terms, plus how to deliver it and the FTC Cooling-Off Rule for in-home sales.
- [Missed Call Text-Back Templates for Contractors (and What to Say Next)](https://theleadventure.com/blog/missed-call-text-back-templates): Word-for-word missed call text-back messages for business hours, after hours, weekends and emergencies, plus the follow-up replies that turn a missed call into a booked job.
- [Nextdoor for Contractors: How to Get Recommended by Neighbors](https://theleadventure.com/blog/nextdoor-for-contractors): How home service businesses can use Nextdoor the right way: claim a free Business Page, earn neighbor recommendations, post without getting flagged, and turn local word of mouth into booked jobs.
- [Seasonal Marketing Ideas for Home Service Businesses: A Month-by-Month Calendar](https://theleadventure.com/blog/seasonal-marketing-ideas-home-service): When to run campaigns for HVAC, roofing, lawn care, plumbing, pest control, tree service and painting, with campaign ideas and message examples for every season.
- [ServiceTitan vs Housecall Pro vs Jobber: Which One Fits Your Size?](https://theleadventure.com/blog/servicetitan-vs-housecall-pro-vs-jobber): An honest comparison of ServiceTitan, Housecall Pro and Jobber for home service businesses: what each costs, who each one is built for, and how to pick based on your team size.
- [Speed to Lead Statistics: What the Research Actually Says](https://theleadventure.com/blog/speed-to-lead-statistics): The speed to lead statistics people quote most, traced back to the original studies, with what each number really means for a home service business.
- [Storm-Chasing Roofers: How to Win Insurance-Claim Jobs Without Burning Your Reputation](https://theleadventure.com/blog/roofing-storm-lead-generation): The roofers who win the most storm-damage jobs aren't the pushiest — they're the fastest and the most upfront about the process. Here's the exact system, step by step.
- [How Much Does It Cost to Get a New Customer? A Plain-English CAC Guide for Contractors](https://theleadventure.com/blog/customer-acquisition-cost-guide-contractors): Most contractors have never calculated this number. It's the difference between a marketing budget that works and one that quietly bleeds money. Includes a five-minute worksheet you can do today.
- [Best CRM for Plumbers in 2026: What to Actually Look For](https://theleadventure.com/blog/best-crm-for-plumbers): Every roundup lists the same five tools. Here's what actually separates them, how much they really cost, and how to pick based on how many trucks you're running.
- [ServiceTitan vs. a HighLevel-Based Platform: What Actually Matters for a Small Contractor](https://theleadventure.com/blog/servicetitan-vs-highlevel-comparison): One is field-service software. The other is a marketing and CRM platform. Here's the real difference in plain English, what each one really costs, and which one (or both) you actually need.
- [Your Website Isn't Ugly — It's Just Not Built to Convert](https://theleadventure.com/blog/why-your-website-isnt-generating-leads): Most contractor websites look fine and still fail to generate leads. Here's the difference between a brochure site and a lead-gen system, with a checklist to test your own site right now.
- [The Google Business Profile Checklist Every Contractor Skips](https://theleadventure.com/blog/google-business-profile-checklist): Claiming your listing isn't optimizing it. Here's the full, step-by-step checklist that actually moves you up the map pack — with real examples for each item.
- [Speed to Lead: Why the First 5 Minutes Decide Who Wins the Job](https://theleadventure.com/blog/speed-to-lead-why-5-minutes-matters): Response time is the single biggest lever most contractors ignore. Here's what the data says, the exact system to fix it, and a script you can use today.
- [Glossary](https://theleadventure.com/blog/glossary)
- [Audio versions of every post](https://theleadventure.com/listen)

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