Audio · 8:04
Speed to Lead: Why the First 5 Minutes Decide Who Wins the Job
Response time is the single biggest lever most contractors ignore. Here's what the data says, the exact system to fix it, and a script you can use today.
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Chapters (8)
TL;DR
- Homeowners call three or four companies and hire whoever answers first with a real plan.
- Leads contacted within 5 minutes are far more likely to become customers than leads contacted even 30 minutes later.
- The fix: automatic text-back on missed calls, instant replies to web forms, and an alert to a real person.
- Test yourself: have someone call and hang up, then time how long until they hear back.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.