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Speed to Lead Statistics: What the Research Actually Says
The speed to lead statistics people quote most, traced back to the original studies, with what each number really means for a home service business.
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TL;DR
- In the 2007 Lead Response Management Study, the odds of contacting a lead were 100 times higher when called within 5 minutes instead of 30.
- In a 2011 Harvard Business Review study of 2,241 companies, 23% never responded to a web lead, and the average response time was 42 hours.
- Companies that tried to reach leads within an hour were nearly seven times as likely to qualify them as those that waited longer.
- The research is old, but the lesson has held up: the business that answers first usually gets the conversation.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.