Audio · 6:09
Facebook Ads for Contractors: What Works, What Doesn't, and the Housing Rules
When Facebook and Instagram ads make sense for home service businesses, how to get better leads from lead forms, what Meta's housing ad rules mean for your targeting, and a simple campaign to start with.
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TL;DR
- Facebook ads reach homeowners before they search. They work best for clear offers, seasonal campaigns and staying in front of past visitors and customers.
- Ads about housing repairs may fall under Meta's Housing special ad category, which limits age, gender, ZIP code and lookalike targeting.
- Lead form leads are colder than Google searchers. Add qualifying questions and reply within minutes.
- Judge Facebook ads on cost per booked job, not cost per lead.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.