Audio · 7:00
ServiceTitan vs. a HighLevel-Based Platform: What Actually Matters for a Small Contractor
One is field-service software. The other is a marketing and CRM platform. Here's the real difference in plain English, what each one really costs, and which one (or both) you actually need.
Listen to this article 0:00 / 7:00
Chapters (6)
TL;DR
- ServiceTitan runs jobs you've already booked: dispatch, GPS, inventory and payroll, at roughly $245 to $400+ per tech per month plus setup.
- A HighLevel-based platform handles everything before the job: missed-call text-back, follow-up, reviews and pipeline, at a flat $97 to $497 a month.
- Below about 15 techs or $5M in revenue, ServiceTitan is usually more than you need.
- Most shops should fix lead capture and follow-up first, then add field-service software when dispatch becomes the bottleneck.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.