Audio · 6:57
Your Website Isn't Ugly — It's Just Not Built to Convert
Most contractor websites look fine and still fail to generate leads. Here's the difference between a brochure site and a lead-gen system, with a checklist to test your own site right now.
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Chapters (9)
TL;DR
- Most contractor websites look fine but are brochure sites: they never make the visitor's next step obvious.
- The five gaps: no call to action above the fold, long forms, slow mobile load, proof buried away from the button, and no option for people not ready to call.
- Fixing conversion first makes every dollar of traffic work harder: 5% conversion needs a fifth of the traffic that 1% does.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.