Content & Social Media Playbook for Junk Removal Companies
Packed garages turned into empty floors are some of the most satisfying videos on the internet. Post every one.
Written by Jonathan Blake, from 25,000+ doors knocked and 1,000+ jobs closed. Updated October 2026.
TL;DR — Too Long; Didn't Read
Junk removal content is satisfying to watch: a hoarded garage cleared in an hour, a truck packed like Tetris, a basement swept clean. It also shows what you do with the stuff: donations, recycling and the dump. Post constantly and name the town.
- Film before-and-after cleanouts from the same spot.
- Post time-lapses of the crew loading the truck.
- Show where things go: donation, recycling, dump.
- Share "weirdest thing we hauled" posts.
- Add real load photos to your Google profile every week.
Bottom line: Satisfying transformations plus honest disposal stories build a brand people remember.
Nobody watches a plumbing video for fun, but people will watch a garage go from packed to empty. Junk removal has some of the best built-in content of any trade.
What to Post
- Cleanout before-and-afters.
- Truck-loading time-lapses.
- Donation drop-offs and recycling runs.
- Big or strange items: pianos, hot tubs, boats.
- Crew personality: the people customers will meet.
Show You Care Where It Goes
Customers feel better when their old furniture gets donated instead of dumped. Posting donation runs builds goodwill and sets you apart from haulers who dump everything.
Google Profile Photos
Weekly photos of real jobs, with the town named, help your Google profile show up and give searchers proof you're active.
Before-and-After Rules
- Shoot from the same spot both times.
- Get the customer's permission and keep addresses private.
- Show the empty, swept floor at the end.
Common Junk Removal Content & Social Media Mistakes
No before photos
The fix: Take a photo before you load.
No donation stories
The fix: Share where items were donated.
Rare posting
The fix: Post from every big job.
Copy-and-Use Script: Junk content ideas
Swap the bracketed parts for your own details.
- Garage cleanout time-lapse.
- Donation drop-off story.
- Weirdest find of the week.
Run your numbers
Review Gap Calculator
Reviews are the content that sells. See how long it takes to pass the top competitor in your area.
Prefilled with typical junk removal numbers. Change any of them to yours.
- New reviews per month
- 14.8
- Reviews in 12 months
- 217
- Jobs a month needed to pass them in 6 months
- 85.3
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
Every job
- Shoot before and after
- Film a loading clip
Every week
- Post 3 or more times
- Add photos to your Google profile
Every month
- Post a donation or recycling story
Content & Social Media Self-Assessment
Check off what your junk removal business already does. Your score and next three moves update as you go.
- Before-and-after on every job
- Loading time-lapses
- Donation and recycling posts
Saved in this browser only.
Key Takeaways
- 1Junk removal content is naturally satisfying
- 2Show where the stuff goes
- 3Crew personality builds a brand
- 4Name the town for local reach
- 5Fresh Google photos show you're active
Junk Removal Content & Social Media FAQ
What should junk removal companies post?
Do videos work for junk removal?
How do I get reviews?
Ready to Put This to Work?
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