Content & Social Media Playbook for Tree Service Companies
Crane picks, big drops and clean yards stop the scroll. Post them constantly, then message everyone who engages.
Written by Jonathan Blake, from 25,000+ doors knocked and 1,000+ jobs closed. Updated October 2026.
TL;DR — Too Long; Didn't Read
Jonathan ran heavy content marketing in his tree service. Tree work is dramatic, and people watch it. But the part that turned content into revenue was the follow-up: whenever he ran a promotion, he sent a direct message to every person who liked, commented on or shared it.
- Film big removals, crane picks and controlled drops.
- Show the cleanup. Homeowners worry about their yard.
- Post safety tips: signs a tree is dying or dangerous.
- Message everyone who engages with a promotion.
- Post real job photos to your Google profile every week.
Bottom line: Tree work gets watched. Make sure the people watching hear from you.
In a market of about 80,000 people, Jonathan's tree service couldn't afford to be invisible. Constant content kept the company in front of homeowners, and direct messages turned the people who engaged into estimates.
Tree Content That Gets Watched
- Crane picks and big removals near houses.
- Controlled drops into tight spaces.
- Climbers at work, filmed safely from the ground.
- The finished yard: raked, blown off and clean.
- Stump grinding before-and-afters.
Teach People What to Look For
Short posts on mushrooms at the base, cracks in the trunk, dead limbs and lean help homeowners spot problems and see you as the expert. They also give people a reason to message you a photo of their own tree.
The DM Follow-Up
When you run a promotion, reply to every comment and send a short, friendly message to everyone who likes or shares it: thank them, mention the offer and the deadline, and ask if they have a tree they've been wondering about.
Your Google Profile Is Content Too
Glass Cities Tree Service went from near-zero monthly profile interactions to about 45, with 1,145 profile views and climbing, after a new website, an optimized Google profile, social content, reviews and citations.
Common Tree Service Content & Social Media Mistakes
Never filming the job
The fix: Film every big removal. One good video can bring in work for months.
No call to action
The fix: End every post with how to book an estimate.
Showing unsafe work
The fix: Only post work that shows proper gear and rigging.
Copy-and-Use Script: Tree job video checklist
Swap the bracketed parts for your own details.
- Wide shot of the tree and the house before.
- The climber tying in and the safety gear.
- The big piece coming down, in slow motion.
- The clean yard after.
- Caption: what made it tricky and how to book a free check.
Run your numbers
Review Gap Calculator
Reviews are the content that sells. See how long it takes to pass the top competitor in your area.
Prefilled with typical tree service numbers. Change any of them to yours.
- New reviews per month
- 4.0
- Reviews in 12 months
- 88
- Jobs a month needed to pass them in 6 months
- 85.3
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
Every job
- Film the removal and the clean yard
- Get permission to post
Every week
- Post 3 or more times
- Add job photos to your Google profile
Every promotion
- Reply to every comment
- Message everyone who engages
Every month
- Post two safety tips
Content & Social Media Self-Assessment
Check off what your tree service business already does. Your score and next three moves update as you go.
- Removals filmed safely
- Clean yard shown on every job
- Safety tips posted monthly
Saved in this browser only.
Key Takeaways
- 1Tree work is naturally watchable
- 2Show the cleanup, not just the cut
- 3Safety tips bring in photo questions
- 4Direct messages turn engagement into estimates
- 5Your Google profile needs fresh photos too
Tree Service Content & Social Media FAQ
What content works best for a tree service?
How do I use social media to get tree jobs?
Should I post safety content?
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