Social Media Case Study
What drove it: Content and marketing

262,570 Post Reach in 7 Days for a Consulting Client on Social Media

For a social media client in the consulting niche, 27 posts in one week reached 262,570 people and generated 393,540 impressions and 14,510 likes, with reach up 27% over the week before.

Results shown are from specific clients and our own businesses. They aren't typical or guaranteed. Your results depend on your market, offer, pricing, sales process and effort. Details

262,570 Post Reach in 7 Days for a Consulting Client on Social Media

We manage social media content for a client in the consulting niche. Here’s one week of results from our social planner, driven mostly by short-form video on Instagram plus YouTube.

The numbers (7 days)

Metric Result
Post reach 262,570 (up 27.08% vs. the previous 7 days)
Total impressions 393,540
Total likes 14,510
Posts published 27 (17 on Instagram, 10 on YouTube)
Instagram engagement 14,510 likes, 22 comments, 382 shares, up 57.23%

Social post performance and impressions for the week

What drives it

  • Volume and consistency. 27 posts in a week means the algorithm always has something new to push.
  • Short-form video first. Reels and Shorts reach people who don’t follow the account yet, and that’s where new reach comes from.

Why it matters

Reach builds familiarity, and familiarity is what makes someone pick your business when they’re ready to buy. This client is a consultant, but the same content system works for contractors and other local service businesses: show the work, explain it simply, and post every day.

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