Sales Case Study
What drove it: Hands-on sales

$520,502 From Inbound Leads in 2025, $513,271 From April to August 2026, and the Pursuit of Elite Award

Co-founder Jonathan closed $520,502 from inbound leads and past customers for Integrity Lawn & Landcare in 2025 (no insurance work, enhancements or snow), brought in $513,271 from inbound leads from April to August 2026, including $224,580 sold in May at a 60% close rate, and won Integrity Home Exteriors' 2025 Pursuit of Elite Award.

Results shown are from specific clients and our own businesses. They aren't typical or guaranteed. Your results depend on your market, offer, pricing, sales process and effort. Details

$520,502 From Inbound Leads in 2025, $513,271 From April to August 2026, and the Pursuit of Elite Award

We teach sales because we still do it every week. These are our co-founder Jonathan’s own numbers, taken straight from the CRM.

2025: $520,502 closed from inbound leads for Integrity Lawn & Landcare

Metric Result
Won from inbound leads and past customers in 2025 (Integrity Lawn & Landcare) $520,502
Opportunities on the report 178
Not included Insurance work, enhancements and snow

That figure is retail work only. It doesn’t include insurance-paid jobs, add-on enhancement work or snow contracts, so it’s purely leads that came in and got closed.

2025 inbound leads closed: $520,502

April to August 2026: $513,271 from inbound leads

Period Result
April to August 2026 $513,271 from inbound leads

These are leads that came in on their own and were followed up and closed. No cold outreach is counted here. That’s in the cold outreach case study.

May 2026: $224,580 sold at a 60% close rate

Period Sold Close rate
Month to date (as of May 20, 2026) $224,580 60%
This week $10,568 50%
Last week $12,593 45%

May 2026 sales dashboard

For September 2026 numbers, see $111,803 sold at a 61% close rate.

The 2025 Pursuit of Elite Award at Integrity Home Exteriors

Jonathan received Integrity Home Exteriors’ Pursuit of Elite Award for 2025, one of the highest honors the company gives. His name sits on the award wall alongside a short list of other winners.

Integrity Home Exteriors Pursuit of Elite award trophy

Why it matters

Plenty of agencies can get your phone to ring. Very few can show you what to say once it does. Everything we put in the Booked Solid System, from speed to lead and same-day appointments to presenting and following up, comes from these numbers, not from theory.

CLIENT TESTIMONIALS

What Our Contractors Say

Don't just take our word for it. Watch real contractors share how The Lead Venture transformed their businesses.

Brandon
Local Remodeling Business
Jamie
Daycare

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