576 Door-Knocking Leads at a 26% Contact Rate: Tye Norden on the Doors

Our co-founder Tye Norden has done just about every job in a sales funnel himself. Here’s what he did on the doors.

February 2024 – March 2025: residential home exteriors

Everything here is retail: homeowners who weren’t filing a claim and weren’t planning a project until someone knocked. Hitting a 26% contact rate and closing more than 30% of those leads on cold doors is rare.

On the team leaderboard for that period, Tye’s 576 leads were the most of anyone shown, about 18% of the team’s 3,189 leads. His 26% contact rate beat the team average of 22%. Other reps’ names are blurred.

The rest of his track record

• $1M+ net generated over his sales career.
• Project specialist selling roofing and gutters after his time on the doors.
• Super affiliate earning multiple six figures a year.
• Content specialist with 100,000+ followers and 100M+ views. He’d built to about 25M views before going full time on content, and has collected thousands of leads from it.
• An active community of 2,000 super fans.

Why it matters

Door knocking is the hardest kind of lead generation there is: no ad, no referral, just a stranger at the door. Tye brings what he learned there to the Booked Solid System: how to open a conversation, how to earn trust fast, and how to follow up until the job is closed. He also knows how to build an audience that brings leads in on its own.