Audio · 5:50
Email Marketing for Contractors: What to Send, How Often, and the Rules
A simple email marketing plan for home service businesses: who to email, five emails worth sending, how often to send, and the CAN-SPAM and Gmail rules that keep you out of trouble and out of spam.
Listen to this article 0:00 / 5:50
Chapters (9)
TL;DR
- Your past customers and old leads are your best email list. They already know you.
- Send one useful email a month plus seasonal reminders. Short, local and helpful beats long and salesy.
- Follow CAN-SPAM: honest subject lines, your physical address, a clear unsubscribe, and opt-outs honored within 10 business days.
- Set up SPF, DKIM and DMARC on your domain so your emails reach the inbox.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.