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The Google Business Profile Checklist Every Contractor Skips
Claiming your listing isn't optimizing it. Here's the full, step-by-step checklist that actually moves you up the map pack — with real examples for each item.
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TL;DR
- The map pack sits above the regular results, and Google ranks it on relevance, distance and prominence, so your Google Business Profile often matters more than your website.
- Add every relevant category, real job photos every month, and each service as its own line item.
- Post updates every 2 to 4 weeks, answer common questions in your profile (Google retired Q&A in 2025), and respond to every review.
- Fresh reviews coming in every month can beat a bigger pile of old ones.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.