Audio · 5:28
How to Price a Job as a Contractor (and Win More Estimates Without Discounting)
How contractors can price jobs for profit, the markup vs. margin mistake that costs thousands, why good-better-best options win more estimates, and how to present a price without flinching.
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Chapters (8)
TL;DR
- Price from your real costs and the profit you need, not from what the competitor down the street charges.
- Markup and margin aren't the same. A 30% markup only gives you about a 23% margin.
- Give three options (good, better, best). It turns a yes-or-no decision into a which-one decision.
- Present the price with confidence, then stop talking. Don't discount before you know the real objection.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.