Audio · 6:46
Seasonal Marketing Ideas for Home Service Businesses: A Month-by-Month Calendar
When to run campaigns for HVAC, roofing, lawn care, plumbing, pest control, tree service and painting, with campaign ideas and message examples for every season.
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Chapters (7)
TL;DR
- Every trade has busy and slow seasons. Plan campaigns three to six weeks before each window, not when the rush has already started.
- Use the slow months to pre-book: maintenance plans, early-bird spring work and past-customer check-ins.
- Your past customers are the easiest seasonal campaign. A short, timely text often fills a slow week.
- Match the message to what homeowners are worried about right now: heat, storms, frozen pipes or bugs.
This narration was generated with Kokoro, a free, open-source AI text-to-speech model, using the "am_michael" voice. It was produced on our own computer, so the post text was never sent to a voice company.