Offers & Landing Pages Playbook for General Contractors Companies
Offer a planning consultation or a budget review, and back it with a portfolio that shows you can run big projects.
Written by Jonathan Blake, from 25,000+ doors knocked and 1,000+ jobs closed. Updated October 2026.
TL;DR — Too Long; Didn't Read
People hiring a GC are about to spend serious money and want proof you can handle it. The best first step is a planning or budget consultation, and the best page shows completed projects, your process and the people who'll run the job.
- Offer a planning consultation or budget review.
- Show a portfolio of completed projects by type.
- Introduce the people who'll manage the job.
- Explain your process and how you communicate.
- Build separate pages for residential and commercial work.
Bottom line: Lower the first step and prove you can run the whole project.
A "free estimate" button doesn't fit a $150,000 addition. Clients want to talk through the idea, the budget and the process before anyone puts a number on paper.
First-Step Offers
- A planning consultation to talk through scope and budget.
- A budget review of plans they already have.
- A feasibility walkthrough for additions and big renovations.
- For property managers, a free capital needs walkthrough.
Portfolio by Project Type
Group projects by additions, whole-home renovations, exteriors and commercial. Include photos, the town, the scope and a client quote.
Show the People
Put faces on the page: the owner, the project manager and the site lead. Clients are trusting a team, not a logo.
Commercial Needs Its Own Page
Property managers want insurance details, response times and a list of similar properties you've served. Give them their own page and offer.
Common General Contractors Offers & Landing Pages Mistakes
No portfolio
The fix: Show real projects with details.
No process
The fix: Explain your process from planning to closeout.
No license info
The fix: Show license and insurance.
Copy-and-Use Script: GC landing page
Swap the bracketed parts for your own details.
- Headline: "Additions and Whole-Home Remodels in [City]"
- Process from planning to closeout.
- Offer: a paid planning session credited toward your project.
Run your numbers
Landing Page Conversion Calculator
Small gains in conversion rate are often cheaper than buying more traffic.
Prefilled with typical general contractors numbers. Change any of them to yours.
- Leads per month now / at target
- 30 / 60
- Extra jobs per month
- 3.8
- Traffic you'd need to buy for the same result
- 1,000 visits/mo
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
This month
- Write your consultation offer
- Organize the portfolio by project type
Next month
- Add team photos and bios
- Build the commercial page
Ongoing
- Add every finished project
- Track consultations by source
Offers & Landing Pages Self-Assessment
Check off what your general contractors business already does. Your score and next three moves update as you go.
- Consultation offer live
- Portfolio grouped by project type
- Team photos and bios
Saved in this browser only.
Key Takeaways
- 1Big projects start with a conversation, not a quote
- 2Portfolios should be grouped by project type
- 3Clients hire people, so show them
- 4Commercial buyers need different proof
- 5Track which pages book consultations
General Contractors Offers & Landing Pages FAQ
What's a good GC offer?
What should a GC landing page show?
Should I show project costs?
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