Growth Playbooks for General Contractors Companies
8 growth playbooks for general contractors companies, written from real jobs sold in the field.
Lead Generation
GCs win the best projects through relationships: architects, realtors, property managers and past clients who trust you to run the whole job.
Sales
Sell the plan, the schedule and the person running the job. Big projects are bought on confidence.
Lead Nurture & Follow-Up
Big projects move slowly: design, financing, permits. Stay helpful at every stage, and you'll be the builder when it's ready.
Retention
A finished project is a reference, a referral source and a future client. Close it out so well that they never call another builder.
Upsells & Add-Ons
While you're mobilized with permits and subs in place, adding scope costs the client less than it ever will again.
Pricing & Revenue
Price your project management, not just the trades. Coordination is what clients are paying a GC for.
Offers & Landing Pages
Offer a planning consultation or a budget review, and back it with a portfolio that shows you can run big projects.
Content & Social Media
Document every big build from groundbreaking to move-in. Progress content proves you can run the whole thing.
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