Content & Social Media Playbook for Landscaping Companies
Backyard transformations are some of the most shareable content in home services. Film the build from bare dirt to lit patio.
Written by Jonathan Blake, from 25,000+ doors knocked and 1,000+ jobs closed. Updated October 2026.
TL;DR — Too Long; Didn't Read
Landscaping and hardscape projects change how a home looks and how a family lives. Document the whole build, from the torn-up yard to the patio lit up at night, and share it where homeowners are dreaming about their own yards.
- Shoot the same angle before, during and after every build.
- Film the finished space at dusk with the lights on.
- Show the base work, because it proves quality.
- Post design ideas and seasonal planting tips.
- Message everyone who engages with a project post.
Bottom line: Show the transformation, and show the work underneath that makes it last.
Homeowners save landscaping posts for ideas months before they hire anyone. Being the company whose projects they saved puts you first in line when they're ready.
What to Post
- Bare yard to finished patio time-lapses.
- Excavation and base compaction, with a line on why it matters.
- Dusk shots with the lighting on.
- Planting design ideas by season.
- Customer reactions at the reveal.
Show What Others Skip
Anyone can post a pretty patio. Few companies show the excavation and the compacted base under it. That clip explains why your price is higher and why your patio won't sink.
Connect, Then Follow Up
When someone comments "I want this!" message them. On our Toledo-area sales work, connecting with prospects on Facebook and Instagram was part of the follow-up, and it kept projects alive until homeowners were ready.
Google and Video
Add project photos to your Google Business Profile every week, and use short videos on your site and in ads. For Integrity Lawn & Landcare, a video did the selling before the phone rang.
Common Landscaping Content & Social Media Mistakes
No before photo
The fix: Always photograph the space before you start.
Posting only in summer
The fix: Post design ideas and planning content in winter.
No reveal content
The fix: Film the customer's reaction to the finished project.
Copy-and-Use Script: Project reveal content plan
Swap the bracketed parts for your own details.
- Before photo and design sketch.
- Progress clips during the build.
- Drone reveal at golden hour.
- Homeowner reaction video.
Run your numbers
Review Gap Calculator
Reviews are the content that sells. See how long it takes to pass the top competitor in your area.
Prefilled with typical landscaping numbers. Change any of them to yours.
- New reviews per month
- 2.3
- Reviews in 12 months
- 67
- Jobs a month needed to pass them in 6 months
- 85.3
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
Every build
- Shoot before, during and after from the same angle
- Film the base work
- Film the reveal
Every week
- Post 3 times
- Add photos to your Google profile
Every month
- Post seasonal design ideas
- Message everyone who engages
Content & Social Media Self-Assessment
Check off what your landscaping business already does. Your score and next three moves update as you go.
- Same-angle before and after on every build
- Base work filmed
- Dusk lighting shots
Saved in this browser only.
Key Takeaways
- 1People save landscaping ideas months ahead
- 2Show the base work to prove quality
- 3Lighting shots sell the feeling
- 4Comments are leads
- 5Video sells before the phone rings
Landscaping Content & Social Media FAQ
What content works for landscapers?
How do I use Instagram as a landscaper?
Should landscapers post maintenance work?
Ready to Put This to Work?
We build the landscaping website, systems, and follow-up that make playbooks like this one run automatically instead of living in a document.
Install the SystemWhat Our Contractors Say
Don't just take our word for it. Watch real contractors share how The Lead Venture transformed their businesses.