Integrity Lawn & Landcare: Two VSL Funnels and Videos We Produced, for Homeowners and Commercial

Integrity Lawn & Landcare needed more demand than referrals and yard signs were bringing in, both from homeowners and from commercial properties. Homeowners and property managers buy for different reasons, so we built two VSL funnels, one for each audience, and produced the video behind each one.

The homeowner funnel

• The homeowner VSL video. We produced a video showing how they transform lawns in Northwest Ohio. It explains the service and the offer better than a page of text can.
• A funnel page built around the video, with a headline written for homeowners (“Tired of Spending Weekends on Yard Work?”), an “unmute to hear it” prompt, and one clear call to action under the video.
• A deadline offer. A “Spring Route Lock-In” bonus, a free driveway and sidewalk cleaning ($149 value) for the next 25 lawn packages, gives people a reason to act now.
• Trust badges up front: BBB Torch Awards for Ethics winner, HomeAdvisor Elite Service, BBB A+ rating and Angi Super Service Award 2024.
• An 8-step quote survey (“Get your quote in 60 seconds”) that starts with lawn size using picture buttons. It qualifies every lead before the sales call.

The homeowner VSL we produced for Integrity Lawn & Landcare.

See the live homeowner funnel →

The commercial funnel

A separate VSL video and funnel speak to property managers and commercial property owners, the people who sign recurring maintenance contracts, to bring in more commercial projects.

Why it matters

A video does the selling before the phone rings, the offer creates urgency, and the survey filters out tire-kickers. Running separate funnels for homeowners and commercial means each audience hears the pitch that actually moves them. The crew spends its time quoting serious prospects.