Upsells & Add-Ons Playbook for Landscaping Companies

Almost nobody who builds a patio wants just a patio. They want somewhere to sit at night, a fire on a cool evening, and a yard that looks finished. If you don't offer those things, they'll add them later with someone else.

The Add-On Menu

• Low-voltage landscape lighting.
• Seat walls, pillars and steps.
• Fire pits and fireplaces.
• Planting beds, shrubs and mulch around the new hardscape.
• Drainage, grading and retaining walls.
• Paver sealing.

Build It Into the Options

Your middle option should include the features most people want, like a seat wall and lighting. That way the conversation is about which version they want, not whether to add extras.

Sell the Next Phase

When budget limits the first project, design the whole yard and build it in phases. Phase one is the patio. Phase two, next spring, is the fire feature and plantings. You've already sold the vision, so phase two is a simple follow-up.

Enhancements for Maintenance Customers

Your mowing customers are a steady market for enhancements: mulch, pruning, plantings, grading and turf repair. Our team's self-generated work for Integrity Lawn & Landcare, $176,346 across 28 jobs, came largely from that kind of work.