Content & Social Media Playbook for Pest Control Companies
Seasonal pest alerts and "how they get in" videos teach homeowners and keep your name in front of them.
Written by Jonathan Blake. Researched from published industry data, with every source linked at the bottom. Updated October 2026.
TL;DR — Too Long; Didn't Read
Pest content works when it's timely and practical: what's swarming this week, how mice get into garages, how to tell termites from flying ants. It positions you as the local expert.
- Post seasonal pest alerts for your area.
- Show entry points and how you seal them.
- Explain pest identification: termites vs ants, wasps vs bees.
- Share prevention tips.
- Feature your technicians.
Bottom line: Be the local expert on what's crawling around right now.
When flying insects appear in spring, homeowners want to know if they're termites. The company that answers that question on social media gets the inspection calls.
Content Ideas
- "What's swarming this week" alerts.
- Entry point finds and sealing.
- Pest identification posts.
- Prevention tips by season.
- Technician introductions.
Your Google Profile
Post seasonal updates and service photos weekly with the town named.
A Seasonal Posting Calendar
- Early spring: "Termites or flying ants?" identification posts.
- Late spring: ant trails and how to find the source.
- Summer: mosquito breeding spots to dump out around the yard.
- Fall: how rodents get into garages and how to seal gaps.
- Winter: signs of mice in the attic or walls.
Turn Customer Questions Into Posts
Every question a technician hears on a route is a post idea. "Is this a wasp or a bee?" "Why do ants keep coming back?" Answer it in 30 seconds on video, and you'll answer it for hundreds of homeowners at once.
Common Pest Control Content & Social Media Mistakes
Gross content with no value
The fix: Pair pest photos with useful tips.
No seasonal content
The fix: Post about each season's pests.
No technician faces
The fix: Introduce your techs.
Copy-and-Use Script: Pest content ideas
Swap the bracketed parts for your own details.
- "How to tell ants from termites."
- Seasonal pest calendar.
- Tech spotlight.
Run your numbers
Review Gap Calculator
Reviews are the content that sells. See how long it takes to pass the top competitor in your area.
Prefilled with typical pest control numbers. Change any of them to yours.
- New reviews per month
- 7.5
- Reviews in 12 months
- 130
- Jobs a month needed to pass them in 6 months
- 85.3
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
Every week
- Post 2 to 3 times
- Update your Google profile
Every season
- Post a pest alert
Content & Social Media Self-Assessment
Check off what your pest control business already does. Your score and next three moves update as you go.
- Seasonal alerts
- Entry point content
- Identification posts
Saved in this browser only.
Key Takeaways
- 1Timely content gets shared
- 2Identification posts bring inspection calls
- 3Show how you prevent pests
- 4Feature your techs
- 5Stay active on Google
Pest Control Content & Social Media FAQ
What should pest control companies post?
Do pest control videos work?
How do I get reviews?
Related reading
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