Content & Social Media Playbook for Plumbing Companies
What not to flush, how to find your shutoff and what that gurgle means. Useful plumbing content gets saved for the day it's needed.
Written by Jonathan Blake. Researched from published industry data, with every source linked at the bottom. Updated October 2026.
TL;DR — Too Long; Didn't Read
Plumbing content that saves homeowners money or a flood gets saved and shared: where the main shutoff is, what not to flush, how to prevent frozen pipes. It builds trust before the emergency, so you're the plumber they remember when it happens.
- Teach homeowners where their shutoffs are.
- Post seasonal tips: frozen pipes, sump pumps, outdoor faucets.
- Share camera footage from sewer inspections, with permission.
- Show clean water heater installs.
- Introduce your plumbers.
Bottom line: Help homeowners prevent emergencies, and they'll call you when one happens anyway.
The video showing a homeowner how to shut off their water in 10 seconds might save a basement. It also makes you the plumber they trust.
Content Ideas
- Where your main water shutoff is and how to use it.
- What not to flush or pour down the drain.
- Frozen pipe prevention before cold snaps.
- Sewer camera footage of roots and grease.
- Clean installs of water heaters and fixtures.
Weather-Timed Posts
Before a hard freeze, post how to protect pipes. Before heavy rain, post a sump pump test. Timely, helpful posts get shared widely.
Your Google Profile
Post real job photos weekly with the town named. Homeowners choosing a plumber in a hurry look at photos and reviews in the map results.
Short Videos That Get Saved
- How to turn off the water to a toilet.
- How to shut off the main in an emergency.
- Signs your water heater is near the end.
- Why you shouldn't use chemical drain cleaners.
Common Plumbing Content & Social Media Mistakes
No video
The fix: Film camera inspections and installs with the customer's permission.
Only posting promotions
The fix: Share helpful tips first.
Inconsistent posting
The fix: Post a few times a week from real jobs.
Copy-and-Use Script: Plumbing post ideas
Swap the bracketed parts for your own details.
- Sewer camera clip: "Here's what tree roots look like inside a pipe."
- "What not to flush" list.
- How to find your main shutoff.
- Water heater swap time-lapse.
Run your numbers
Review Gap Calculator
Reviews are the content that sells. See how long it takes to pass the top competitor in your area.
Prefilled with typical plumbing numbers. Change any of them to yours.
- New reviews per month
- 12.0
- Reviews in 12 months
- 184
- Jobs a month needed to pass them in 6 months
- 85.3
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
This month
- Film a shutoff video and a what-not-to-flush video
Every week
- Post 2 to 3 times
- Add photos to your Google profile
Before weather events
- Post prevention tips
Content & Social Media Self-Assessment
Check off what your plumbing business already does. Your score and next three moves update as you go.
- Shutoff video posted
- Seasonal prevention tips
- Camera footage shared with permission
Saved in this browser only.
Key Takeaways
- 1Prevention content gets saved
- 2Weather-timed posts get shared
- 3Camera footage is fascinating to homeowners
- 4Clean installs show quality
- 5Your plumbers are the brand
Plumbing Content & Social Media FAQ
What content should plumbers post?
How do plumbers get reviews?
Does a plumbing newsletter help?
Related reading
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