Bringing a Landscaping Business Into Bing Search — 6-Month Results
We rebuilt the website for a landscaping business in Michigan about six months ago and added them to Bing Webmaster Tools, a platform they had never actively used before. Most businesses only think about Google, but Bing still drives real search traffic that gets left on the table when nobody's paying attention to it.
What We Did
Rebuilt the website.
A faster, cleaner site built to actually convert visitors instead of just existing online.
Added and configured Bing Webmaster Tools.
Submitted the site, verified ownership, and made sure Bing could properly crawl and index it, something that had simply never been set up before.
Basic SEO.
Proper on-page structure and content built around their services and service area.
Reputation management.
Ongoing review generation and monitoring to build trust signals alongside the technical work.
The Results Over 6 Months on Bing
*Benchmark data: SEO Benchmarks 2026: Average CTR, Conversion Rates & Trends
For context, local, service-based, non-brand keywords typically see 5-10% CTR even in top positions, with high-intent local service industries landing around 8-15%. That's a more realistic benchmark for a business like this than broad cross-industry averages, which get pulled down by ecommerce and content-heavy niches.
Landing at 7.47% for a brand-new Bing presence, built entirely from scratch in six months, puts this well within strong territory for a local service business.
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