Integrity Home Exteriors: A Self-Generated Appointment That Sold a $17K Roof, Plus a Backlink From Their Marketing Director

Integrity Home Exteriors is a roofing, siding, gutter and window company with offices in Toledo, Ohio and Farmington Hills, Michigan. This case study covers two wins from working with them.

Win #1: A self-gen appointment that closed at $17,000

We don’t just build marketing systems. We’ve sold home exteriors door to door, so we know what happens after the lead comes in.

• We generated the appointment ourselves instead of waiting on a lead form.
• We set it with a printed appointment reminder that includes the day, date, time and inspector names, plus “keep your original appointment” vouchers. That one piece of paper cuts no-shows because the homeowner has something physical on the fridge.
• We ran the inspection with their specialist and helped carry the presentation through to the close.
• The roof sold for $17,000.

The same speed-to-lead, appointment-confirmation and show-rate playbook we teach in Booked Solid is what made this one stick. You can’t sell a roof to a homeowner who forgot you were coming.

Win #2: A link from their marketing director

Integrity’s marketing director published a blog post on commercial and HOA roof budget planning and linked to our free tools at Midwest Roof Calculators as a resource for property managers:

Read the post on integrityhomeexteriors.com →

Why it matters

• Trust you can’t buy. An established Ohio and Michigan exterior company linking to our calculators tells homeowners and Google that the tools are worth using.
• Proof the free-tool strategy works. Useful calculators earn links from real businesses in the industry. Asking for links doesn’t.
• Field-tested systems. Every system we sell has been run on a real kitchen table, not just in an ad account.