4 Years of Marketing for Quarry Ridge Golf Center — From Quiet Social Presence to a Full Marketing Engine
We've managed digital and traditional marketing for Quarry Ridge Golf Center, a golf course in Ottawa Lake, Michigan, for about 4 years. This is a look at what's changed since we took over.
Where They Started
Quarry Ridge had a presence online, but it wasn't being actively worked. Posting was infrequent, the website hadn't been built to actually convert visitors into bookings or sales, and there was no real system behind reviews, promotions, or ecommerce.
What We've Done Over 4 Years
Redesigned their website twice
As the business and its needs evolved, we rebuilt the site to match, keeping it functional for bookings, information, and selling products online instead of letting it go stale.
Took over full management of their Google Business Profile
Keeping it active, accurate, and optimized instead of a static, outdated listing.
Cleaned up and maintained NAP consistency
Making sure their name, address, and phone number are accurate and consistent everywhere they're listed.
Grew their social media from occasional posting to a real content cadence
Went from posting about 4 times a month to 12-15 posts a month across every platform, keeping the course active and top-of-mind instead of going quiet for weeks at a time.
Built their Facebook following to 1,200+
Consistent, entertaining, casual content (leaning into golf humor and course personality) grew a real, engaged local audience.
Added 100+ reviews
Turned reviews into an ongoing, managed process instead of leaving it to chance.
Supported ecommerce sales and seasonal promotions
Helped sell products directly through their site and ran seasonal offers tied to the time of year, holidays, leagues, and special events.
The Results
| Metric | Then | Now |
|---|---|---|
| Website | Outdated, redesigned twice since | Rebuilt to convert and sell |
| Posting frequency | ~4 posts/month | 12-15 posts/month, every platform |
| Facebook followers | — | 1,200+ |
| Reviews | — | 100+ added |
| Phone calls & direction requests | — | Increased |
Why This Matters
A golf course's business is seasonal and local, it depends on people knowing the course is active, has events going on, and is worth choosing over the course down the road. Four years of consistent posting, review growth, and a website that actually works has turned Quarry Ridge from a business that existed online into one that's actively marketing itself every week, and it shows in the calls and foot traffic coming in.
Want Results Like This?
Stop letting your marketing go stale. We build systems that actually drive local business.
Request a Free Website
Frequently Asked Questions
What Our Contractors Say
Don't just take our word for it. Watch real contractors share how The Lead Venture transformed their businesses.
