5 Years of Marketing for Quarry Ridge Golf Center — From Quiet Social Presence to a Full Marketing Engine

We’ve managed digital and traditional marketing for Quarry Ridge Golf Center, a golf course in Ottawa Lake, Michigan, for 5 years. This is a look at what’s changed since we took over.

Where they started

Quarry Ridge had a presence online, but it wasn’t being actively worked. Posting was infrequent, the website hadn’t been built to actually convert visitors into bookings or sales, and there was no real system behind reviews, promotions, or ecommerce.

What we’ve done over 5 years

• Redesigned their website twice. As the business and its needs evolved, we rebuilt the site to match, keeping it functional for bookings, information, and selling products online instead of letting it go stale.
• Took over full management of their Google Business Profile. Keeping it active, accurate, and optimized instead of a static, outdated listing.
• Cleaned up and maintained NAP consistency. Making sure their name, address, and phone number are accurate and consistent everywhere they’re listed.
• Grew their social media from occasional posting to a real content cadence. Went from posting about 4 times a month to 12-15 posts a month across every platform, keeping the course active and top-of-mind instead of going quiet for weeks at a time.
• Built their Facebook following to 1,200+. Consistent, entertaining, casual content (leaning into golf humor and course personality) grew a real, engaged local audience.
• Added 100+ reviews. Turned reviews into an ongoing, managed process instead of leaving it to chance.
• Supported ecommerce sales and seasonal promotions. Helped sell products directly through their site and ran seasonal offers tied to the time of year, holidays, leagues, and special events.
• Added 70+ citations and backlinks. Built out a network of consistent local citations and quality backlinks across directories and relevant sites, strengthening their local search authority and helping them rank higher in the map pack.

The results

Google Business Profile: March–August 2026

Here’s how their Google profile performed heading into the busy season:

Interactions climbed from March into a peak in June as the season ramped up.

Why this matters

A golf course’s business is seasonal and local — it depends on people knowing the course is active, has events going on, and is worth choosing over the course down the road. Five years of consistent posting, review growth, and a website that actually works has turned Quarry Ridge from a business that existed online into one that’s actively marketing itself every week, and it shows in the calls and foot traffic coming in.