48 to 156 Reviews in Under 120 Days for a 16-Year-Old Home Remodeling Business
See how optimizing a Google Business Profile and implementing a review system resulted in massive review growth for an established remodeling business.
Results shown are from specific clients and our own businesses. They aren't typical or guaranteed. Your results depend on your market, offer, pricing, sales process and effort. Details
We took over reputation management and basic SEO for a home remodeling business that had been operating for 16 years but had barely touched its online presence. Long track record, strong word-of-mouth locally, but almost nothing to show for it online. That’s a common gap for established trade businesses, and it’s an easy one to close.
Here’s what we did
- Optimized their Google Business Profile. Filled out every field that actually influences ranking and click-through — categories, services, photos, posts — and kept it active instead of static.
- Cleaned up NAP and citations. Made sure their name, address, and phone number were consistent across every directory and listing site they appeared on. Inconsistent NAP data quietly hurts local rankings, and most businesses have no idea it’s happening.
- Rebuilt and aligned their social media accounts. Consistent branding, consistent info, and actual activity instead of dormant profiles.
- Launched reactivation campaigns. Reached back out to past customers, many of whom hadn’t heard from the business in years, to re-engage them and turn satisfied past clients into fresh reviews and repeat business.
- Built an active review generation system. Instead of hoping happy customers would leave a review on their own, we made it a consistent, ongoing part of the process.
The results after ~120 days
Total reviews: 156 — up from 48. A massive increase in social proof and trust for local searches.
From Google Business Profile:
| Metric | Result |
|---|---|
| Calls | 300 (+70%) |
| Direction requests | 277 (+41%) |
| Website visits | 336 (+60%) |
| Profile views | 6,446 (+98%) |
| Searches | 3,355 (+180%) |
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"Excellent service and excellent results. Jonathan would answer a call at 2am if you had a problem."