One Month In — Real Local SEO Results for a Home Service Business
See how optimizing a Google Business Profile and implementing a local marketing push increased calls by 208% in just 30 days.
Results shown are from specific clients and our own businesses. They aren't typical or guaranteed. Your results depend on your market, offer, pricing, sales process and effort. Details
We recently took over marketing for a local home service business that had been coasting on an outdated setup with almost no active SEO or reputation strategy. Within the first month of implementing a full local marketing push, the numbers moved fast.
Here’s what we put in place
- Optimized their Google Business Profile. Categories, services, photos, posts — all the fields most businesses either never fill out or set up once and forget. We treated it as an active asset instead of a static listing.
- Local SEO work across the site and citations. Cleaned up on-page SEO, made sure NAP (name, address, phone) was consistent everywhere it’s listed online, and built out location-relevant content.
- Community outreach and guest blogging. Got the business mentioned and linked from other local sites and community pages, which helps both referral traffic and search authority.
- Missed call text back. Any call that goes unanswered automatically triggers a text back to that customer, so a missed call doesn’t just become a lost lead.
- Reputation and review management. Set up a system to actively request reviews from happy customers and monitor/respond to new ones, instead of leaving it to chance.
- Automation and a chat widget. Added automated follow-up sequences and a chat widget on the site so visitors can get a response immediately instead of bouncing.
The results after one month
From Google Business Profile:
| Metric | Result |
|---|---|
| Calls | 176 (+208%) |
| Direction requests | 196 (+29%) |
| Website visits | 210 (+37%) |
| Profile views | 3,251 (+33%) |
| Searches | 1,194 (+37%) |
From website analytics:
| Metric | Result |
|---|---|
| Active users | 379 (+33.9%) |
| Event count | 2.5K (+30.1%) |
| New users | 345 (+35.3%) |
A 208% jump in calls in the first month is the number that matters most for a home service business. That’s not vanity metrics — that’s the phone actually ringing more, which is the entire point of doing this work in the first place.
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"Excellent service and excellent results. Jonathan would answer a call at 2am if you had a problem."