Tough Knuckles Automotive: A New Auto Shop Launched on the Booked Solid System

Tough Knuckles Automotive is a family-owned auto repair shop in Holland, Ohio, specializing in automotive electrical work. Owners Cory and Ashley Adams bring 30+ years of automotive experience. As a new shop, they needed to be found fast and turn every inquiry into a booked repair.

What we built

• A custom website that leads with what makes them different: auto repair and electrical specialists in Holland, OH.
• Service pages and service-area pages so they show up for the specific repairs and nearby towns people are searching.
• Free tools on the site that give car owners a reason to visit before they need a repair, and to come back.
• A “Request Service” form above the fold, written in plain language (“Tell us what the car is doing. We will reply with next steps, not a sales pitch.”) with an optional email for a written estimate.
• Compliant text-message opt-in. An optional checkbox lets customers agree to texts about their request, like scheduling, reminders and estimate follow-up, which keeps the shop compliant with carrier rules.
• Click-to-call and “Our Work” sections so a visitor can call the shop or see past jobs in one tap.

The Booked Solid System behind it

The website is the front door. Behind it, the Booked Solid System handles:

• Getting found: Google Business Profile, local SEO and citations.
• Never missing a lead: missed-call text-back and instant replies to form requests.
• Booking the job: fast follow-up and appointment reminders.
• Earning reviews: automatic review requests after every repair.

Why it matters

A new shop doesn’t have years of word of mouth yet. A fast, specific website plus a system that answers every lead and asks every customer for a review is how a new shop builds its reputation quickly.