Content & Social Media Playbook for General Contractors Companies
Document every big build from groundbreaking to move-in. Progress content proves you can run the whole thing.
Written by Jonathan Blake, from 25,000+ doors knocked and 1,000+ jobs closed. Updated October 2026.
TL;DR — Too Long; Didn't Read
A GC's best content is the story of a project: the empty lot, the framing, the inspections, the finished space and the client's reaction. Progress posts show prospective clients and partners how you work, not just what you finish.
- Post weekly progress on major projects.
- Show inspections passed and problems solved.
- Feature your subcontractors and crew.
- Share finished projects with the client's story.
- Send project updates to architects and realtors you work with.
Bottom line: Show how you run a project, not just how it ends.
Architects, realtors and homeowners all want to know the same thing: does this GC keep a project organized? Weekly progress content answers it without you saying a word.
Progress Series
- Week by week: site prep, foundation, framing, dry-in, finishes.
- Inspection days and what inspectors check.
- Problems you found and how you solved them.
- Crew and subcontractor spotlights.
- The final reveal and the client walkthrough.
Content for Partners
Send a short monthly email to your architects, designers and realtors with recent projects. It keeps you in mind when their next client needs a builder.
Local Visibility
Name the town and the project type in posts and on your Google profile. People searching for a contractor in that town see you've built there.
Case Studies for Partners
Turn your best projects into one-page case studies: the challenge, the plan, the schedule and the result. Send them to architects, realtors and property managers. They show how you think, not just what you built.
Common General Contractors Content & Social Media Mistakes
No progress posts
The fix: Post weekly updates from active jobs.
No partner content
The fix: Tag and credit partners.
No client stories
The fix: Film short client interviews.
Copy-and-Use Script: GC content ideas
Swap the bracketed parts for your own details.
- Framing time-lapse.
- Finished walkthrough.
- Partner spotlight.
Run your numbers
Review Gap Calculator
Reviews are the content that sells. See how long it takes to pass the top competitor in your area.
Prefilled with typical general contractors numbers. Change any of them to yours.
- New reviews per month
- 1.0
- Reviews in 12 months
- 52
- Jobs a month needed to pass them in 6 months
- 85.3
A planning tool. Defaults are starting assumptions, not guarantees.
The basics behind this playbook
Implementation Plan
Every major project
- Post weekly progress
- Capture inspections and problem-solving
Every month
- Email partners with recent projects
- Add project photos to your Google profile
At completion
- Film the client walkthrough
Content & Social Media Self-Assessment
Check off what your general contractors business already does. Your score and next three moves update as you go.
- Weekly progress posts
- Inspections and problem-solving shown
- Crew and subs featured
Saved in this browser only.
Key Takeaways
- 1Progress content shows how you run projects
- 2Problem-solving posts build trust
- 3Partners need to see your recent work
- 4Local names build local visibility
- 5The client walkthrough is your best testimonial
General Contractors Content & Social Media FAQ
What should GCs post?
Is LinkedIn useful for GCs?
How do GCs get reviews?
Related reading
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