Integrity Lawn & Landcare: 360 Old Leads Turned Into 20+ Appointments and $30K+ in 3 Weeks
In March 2026 we reactivated 360 old leads and past customers for Integrity Lawn & Landcare with a handwritten letter, calls, email and texts. The result: 20+ appointments, $30K+ collected in the first 3 weeks and a $45K pipeline.
Results shown are from specific clients and our own businesses. They aren't typical or guaranteed. Your results depend on your market, offer, pricing, sales process and effort. Details
Every lawn and landscaping company has a list of people who already raised their hand: past customers who stopped calling and leads who never bought. Integrity Lawn & Landcare had 360 of them. Most hadn’t bought or talked to the company since 2023 or earlier.
In March 2026, right before the spring rush, we went back to that list.
The list
- 360 contacts in total, a mix of past customers and people who got a quote but never bought.
- Gone quiet since 2023 or earlier. No recent conversations, no recent jobs.
What we sent
We didn’t send one blast and hope. Every contact got several touchpoints across different channels:
- A handwritten letter. It stands out in a mailbox full of flyers, and it tells people a real person is reaching out.
- Phone calls to a good share of the list, especially past customers.
- Emails and texts with multiple follow-ups, so people who missed the first message saw the next one. We only texted contacts who had agreed to hear from the business.
The offer
- A face-value offer to give people a reason to reply now instead of “sometime.”
- A free spring cleanup for anyone interested in lawn care who signed up for the new season or a 12-month agreement. It’s an easy yes for the customer, and the business gets a full season of recurring work.
The results
| Metric | Result |
|---|---|
| Old leads and past customers contacted | 360 |
| Appointments booked | 20+ |
| Collected in the first 3 weeks | $30,000+ |
| Total pipeline from the list | $45,000 |
Most of the money collected came from one big hardscaping job. That’s the point: you never know which old lead is sitting on a big project until you ask.
Why it worked
- These people already knew the company. Reaching back out to a past customer or old lead is far easier than winning over a stranger.
- Multiple channels and multiple follow-ups. A letter, a call, an email and a text reach people the way they actually pay attention.
- The timing. March is when homeowners start thinking about their yards, so the offer showed up right when they needed it.
- An offer tied to recurring work. The free spring cleanup brought people back for a full season, not a one-time visit.
See more of our work with Integrity in the $176,346 self-generated revenue case study, or read about our reactivation campaigns.
One client’s results from one campaign. Results depend on the list, the offer and the market, and aren’t guaranteed.
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