Lead Generation Playbook for Remodeling Companies

We took over reputation management for a remodeling company that had been in business 16 years with almost nothing online. In about 120 days, their reviews went from 48 to 156, Google profile calls rose 70% to 300, and searches that found them rose 180%. They had the reputation all along. It just wasn't visible to anyone who didn't already know them.

Make Your Reputation Visible

• Fill out every part of your Google Business Profile: categories, services, photos and posts.
• Fix your name, address and phone number on every directory listing.
• Ask every past client from the last few years for a review.
• Make review requests an automatic step after every finished project.

Knock Doors for Exterior Work

Exterior remodeling, like windows, doors, siding and gutters, is visible from the street, which makes it a natural fit for door knocking. Co-founder Tye Norden generated 576 door-knocking leads for residential home exteriors at a 26% contact rate, with a 30%+ average close rate and no insurance work.

Work the Job Site

A dumpster in the driveway gets every neighbor's attention. Put a yard sign up on day one, knock the surrounding homes with a neighbor offer, and leave before-and-after door hangers when it's done.

Referral Partners

Realtors need someone for pre-listing updates and post-inspection repairs. Interior designers need a builder. Home inspectors see problems every day. Build two or three of these relationships and send work back when you can.

Paid Ads

Meta ads with real before-and-afters create demand among homeowners who've been putting off the kitchen. Google catches homeowners already searching. Start with at least $1,000 a month, and judge it on booked consultations and sold projects.